Key Projects & Impact
AI Personalization Pilot
I wrote copy and built creative for an AI-driven personalization engine, creating 23 supporting treatments and ~16,000 variants. My work supported pilot testing across 3M+ mesages, generating measurable lift in thousands of buyers and visits, and significantly increasing redemption rates.
Creative variants
Redemption rate
Lifecycle Marketing Overhaul
I developed CRM creative across launches, promotions, and special occasions. The work spanned email and push across national campaigns, with top campaigns generating $1M to $6M in revenue.
Audience reached
Per campaign
Loyalty Program
I helped shape loyalty creative across pilot, launch, onboarding, and member messaging. From exclusive offers to members only campaigns, I wrote copy and developed loyalty-specific creative to drive enrollment, repeat behavior, and stronger revenue efficiency.
Guest lift
+ onboarding
Sports & Cultural Moments
I developed campaign creative around major sports and cultural moments. This work focused on translating live relevance into high-performing messaging across launches, promos, and tentpole events. The work balance brand energy with clear value and helped turn real-time moments into measurable business impact.
Top send
Campaigns
