Sniffle
Sniffle is an AI-driven healthcare app for both providers and patients. I led the Art Department in developing a world-class brand, working closely with the Marketing team to develop graphics for paid ad campaigns. I also edited videos for YouTube and social media platforms, created webpages, made slides for investor pitch decks, designed logos, and more.
Led visual presence
Web, video & print
CityCheers
CityCheers is an app for bars and restaurants that supports mobile checkout and provides location-specific information like menus. I created marketing collateral for restaurant partners, helped launch a redesigned website, and refined brand assets while ensuring visual consistency across all touchpoints. I also led a team of junior designers, overseeing creative quality and delivering polished assets for both the app and client campaigns.
Managed junior designers
Web & print collateral
Home Chef
For Home Chef, I developed a visually cohesive campaign designed to introduce new audiences to the brand. Working within established brand guidelines, I created print collateral intended for multi-channel distribution, focusing on clean design, strong visual storytelling, and audience engagement. These mockups showcase my approach to translating an existing brand identity into an effective, polished marketing campaign.
Print & distribution
Cohesive visuals
