At Wingstop, I built performance-driven creative across CRM, loyalty, and AI personalization tied to $70.5M in incremental revenue.
I built creative and wrote copy for an AI personalization pilot with 23 live treatments and 16k+ creative variants, generating an additional $200k in revenue.
in incremental revenue generated
per CRM campaign
marketable audience
Explore additional CRM, brand, and product design work across enterprise and startup environments.
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