next best action
Building the engine
I built creative and wrote copy for an AI-driven personalization system designed to serve always-on messaging across sports, offer treatments, and customer preferences. The work scaled across 23 live treatments and ~16k variants, with another ~600 UFC, WWE, and NBA variants added in May alone to expand the engine's range and relevance.
23
treatments live in engine
16k
variants built for scale
pilot testing
Proving what performs
I also supported a pilot that tested web and app placements against the legacy CRM click-through experience across 3.4M delivered messages. The tests generated an additional $200k in incremental revenue, and increased redemption from ~3% to ~27%.
3.4M
delivered pilot audience
27.2%
redemption up from 3.4%