At Wingstop, I supported the Brand & Marketing teams by creating eye-catching graphics and crafting copy for weekly email campaigns. The campaigns had a reach of millions, driving revenue and guest lift.
Working closely within the Design team, I crafted website heroes and bundle lockups to spotlight unique product offerings. I also refreshed product imagery for Wingstop.com to boost visual appeal and engagement.
This targeted ad campaign consisted of a tri-fold brochure and two 8.5x11 one sheets. Utilizing the existing Home Chef brand color, I opted for a softer approach with light patterning, lighter colors, and nods to a "home" shape throughout.
I designed Email and Push Notification campaigns in Photoshop and Figma, creating custom hero images and writing all accompanying copy. The messaging focused on limited-time offers and new product launches, staying true to Wingstop’s bold, straightforward voice. Each campaign was built to be visually consistent and easy to adapt across channels. I also created the lockup for the Valentine's limited offer, the "Date Night IN Bundle".
I created hero images for Wingstop.com in support of both evergreen content and limited-time offers. Each asset was designed to align with Wingstop’s visual style, using bold product photography and clean layouts to highlight key messaging. The goal was to keep the site fresh and engaging, while making it easy to swap in new creative as campaigns changed. Click the image below to see some of the Heroes I created.
For Wingstop’s collaboration with Charli D’Amelio celebrating her 21st birthday, I designed a custom swag box that carried through the event’s “Bar Tender” theme, centered around New Crispy Tenders. The box featured Bartender branding, Charli’s signature, and a personal note to fans. I also created custom cocktail recipe cards inspired by Wingstop flavors, designed to match the tone of the event. Charli shared an unboxing of the swag box on TikTok and Instagram, reaching her combined audience of over 200 million.
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E-sports Arena imagery, paid search and social ads, a one of a kind bottle of Wingstop Ranch. These are just a few of the other projects I designed or produced for Wingstop.
I created and edited digital and print collateral for restaurants nationwide. Most collateral was printed in-house and sent to each location. Digital projects were approved by the client before going live on their site or CityCheers.com.
Once a customer scanned the QR code on the collateral, they were redirected to the CityCheers app where the restaurant's listing lives.
I also designed assets for trade show appearances, an ad for Food & Beverage magazine, and more.
Working with the CMO and Art Director, I helped reshape and launch a new version of CityCheers.com using Wordpress.
I also created landing pages, unique modules, used Google Analytics to track visitors, and maintained the digital asset library.
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Coasters, UI/UX prototypes and edits, email and app mockups, custom QR codes. These are just a handful of other projects I worked on.
Sniffle Benefits Advocate Care (SBAC) is a comprehensive benefits package designed specifically for an employee's health and wellness needs.
Offering three distinct membership tiers, the SBAC program needed to have a distinct look and feel. I created this one-sheet for our sales team to empower them when approaching large employer groups of 10,000+ employees.
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The designs of the cards themselves went through several iterations before a design was finalized and distributed.
Being designed specifically for the healthcare industry, it was important for the cards to maintain accessibility standards while still giving members an attractive card to put in their wallet.
This campaign was targeted towards patients and physicians, with some branding added for a specific practice (HealthStar).
I created the designs as well as revised some of the copy present in the original creative. The rollout of the Cold & Flu campaign helped boost engagement with the Sniffle for Patients and Sniffle for Providers applications.
Each ad had to be reworked to fit the different size requirements for each platform.These cold & flu ads ran across social media channels like Facebook and Instagram.
Podcast graphics, YouTube shorts, App Store listings, testimonials, and more. These are just a few of the other projects I worked on at Sniffle.
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Before I created the origami packaging, I designed these mockups to be thematically consistent with ads that Crazy Bastard runs. The packaging was made in Illustrator and editing was completed in Photoshop.
Below are some digital prototypes of the origami packaging, designed to fold into the relevant food item for each sauce. The subsequent mini photo shoot helped bring these designs to life.
The final result was a mix of the edited photos from the shoot and digital graphics to simulate an origami packaging campaign.
