At CityCheers, I worked under the CMO and Art Director. Together, we created digital and print collateral for restaurants, helped launch a redesigned website, redesigned business cards, and maintained brand standards.
I also led a team of junior designers in ensuring quality deliverables went into the app and out to our clients.
This targeted ad campaign consisted of a tri-fold brochure and two 8.5x11 one sheets. Utilizing the existing Home Chef brand color, I opted for a softer approach with light patterning, lighter colors, and nods to a "home" shape throughout.
I crafted custom CRM campaigns in Figma and Photoshop, creating custom hero images and writing the accompanying copy. The CRM campaigns I created for Wingstop have generated over $32 million in incremental revenue in 2025.
I created hero images for Wingstop.com in support of collaborations with athletes, evergreen content, and limited-time offers. I also developed all of the refreshed product imagery currently live on Wingstop.com.
For Wingstop’s collaboration with Charli D’Amelio celebrating her 21st birthday, I designed a custom swag box with custom cocktail recipe cards inspired by Wingstop flavors, designed to compliment the "Bar Tender" event. Charli shared an unboxing of the swag box on TikTok and Instagram, reaching her combined audience of over 200 million.
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Custom logos, e-sports Arena imagery, a one-of-a-kind bottle of Wingstop Ranch. These are just a few of the other projects I designed or produced for Wingstop.
I created and edited digital and print collateral for restaurants nationwide. Most collateral was printed in-house and sent to each location. I also designed assets for trade show appearances, an ad for Food & Beverage magazine, and more.
Working with the CMO and Art Director, I helped reshape and launch a new version of CityCheers.com using Wordpress.
I also created landing pages, unique modules, used Google Analytics to track visitors, and maintained the digital asset library.
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Coasters, UI/UX prototypes and edits, email and app mockups, custom QR codes. These are just a handful of other projects I worked on.
Sniffle Benefits Advocate Care (SBAC) is a comprehensive benefits package designed specifically for an employee's health and wellness needs.
Offering three distinct membership tiers, the SBAC program needed to have a distinct look and feel. I created this one-sheet for our sales team to empower them when approaching large employer groups of 10,000+ employees.
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The designs of the cards themselves went through several iterations before a design was finalized and distributed.
Being designed specifically for the healthcare industry, it was important for the cards to maintain accessibility standards while still giving members an attractive card to put in their wallet.
This campaign was targeted towards patients and physicians, with some branding added for a specific practice (HealthStar).
I created the designs as well as revised some of the copy present in the original creative. These cold & flu ads ran across social media channels like Facebook and Instagram.
Podcast graphics, YouTube shorts, App Store listings, testimonials, and more. These are just a few of the other projects I worked on at Sniffle.
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Before I created the origami packaging, I designed these mockups to be thematically consistent with ads that Crazy Bastard runs. The packaging was made in Illustrator and editing was completed in Photoshop.
Below are some digital prototypes of the origami packaging, designed to fold into the relevant food item for each sauce. The subsequent mini photo shoot helped bring these designs to life.
The final result was a mix of the edited photos from the shoot and digital graphics to simulate an origami packaging campaign.
